“Platform” is a perennially buzzy term within the publishing industry. Particularly if you’re writing nonfiction and hope to be published by a traditional publisher: chances are you’re going to need a platform. It’s helpful (but not mandatory) for fiction too. In this post I’m going to cover: What is an author platform? Which types of […]
Book Marketing
There’s no excuse for not knowing where your book fits in the market
I know that the vast majority of authors haven’t worked in the publishing industry and aren’t spending their days acquainting themselves with its ins and outs. I know that for the uninitiated it’s increasingly difficult to tell the difference between traditionally published books and self-published books. I know you would rather just write your books […]
Marketing tips for reaching your first readers from David Gaughran
It’s very daunting to launch a book in the current climate, but there are opportunities as well. I reached out to one of my favorite book marketing experts, David Gaughran, to talk about how authors can utilize digital ads to reach their first readers, the importance of Amazon metadata, the importance of your newsletter, and […]
My guide to publishing a book
It’s here! I’m so excited to announce the publication of my guide to publishing a book: How to Publish a Book: 41 Rules for Successfully Publishing a Book That You Will Love Forever. It’s available as an ebook and in paperback. Whether you’re pursuing a book deal with a Big 5 publisher or trying your […]
What’s the best book marketing campaign you’ve seen?
Yesterday we discussed ideas for book marketing. So what are some of the best book marketing campaigns you’ve ever seen? Over the years I’ve seen quite a few, everything from Po Bronson’s mock IPO for Bombardiers to Jia Tolentino being featured in literally every single publication within a 70 mile radius of New York City […]
32 book marketing ideas
The most important principle of book marketing is this one: don’t try to do everything. Instead, focus on what you like and what you’re best at. Here’s a big list of book marketing ideas to help you hone in on what you should do. The must-haves There’s really only one thing you must do when […]
