It’s here! I’m so excited to announce the publication of my guide to publishing a book: How to Publish a Book: 41 Rules for Successfully Publishing a Book That You Will Love Forever. It’s available as an ebook and in paperback. Whether you’re pursuing a book deal with a Big 5 publisher or trying your […]
Book Marketing
What’s the best book marketing campaign you’ve seen?
Yesterday we discussed ideas for book marketing. So what are some of the best book marketing campaigns you’ve ever seen? Over the years I’ve seen quite a few, everything from Po Bronson’s mock IPO for Bombardiers to Jia Tolentino being featured in literally every single publication within a 70 mile radius of New York City […]
32 book marketing ideas
The most important principle of book marketing is this one: don’t try to do everything. Instead, focus on what you like and what you’re best at. Here’s a big list of book marketing ideas to help you hone in on what you should do. The must-haves There’s really only one thing you must do when […]
How to write good jacket copy
One of the most important tasks you’ll tackle when you’re self-publishing is coming up with a good description that will make someone want to buy your book. Here’s how to write good jacket copy. Writing good copy starts with preparation. It’s important to know where your jacket and marketing copy will live and craft your […]
4 tips for marketing any children’s book
Nathan here! Marketing a children’s book can be a tricky endeavor indeed. For some tips, I invited the good people at Reedsy over for a guest post. Enjoy! Children’s books are some of the trickiest books to market. The people who you’d ultimately like to read your book—children—are very rarely the ones who buy it, […]
The key to book marketing: Do what you’re best at
There are two powerful and enduring myths out there about book marketing that, spoiler alert, are both wrong: There was once a mystical era of book publishing where writers just wrote and magical book marketing elves took care of the rest. Writers need to do everything under the sun in order to market their books […]
