This week! Books! Could the publishing industry finally be changing? For real this time? The last few months have brought a huge amount of change to the leadership of some major publishers. Simon & Schuster CEO Carolyn Reidy, Knopf publisher Sonny Mehta, and Random House publisher Susan Kamil passed away, and editor Nan Talese announced […]
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Marketing tips for reaching your first readers from David Gaughran
It’s very daunting to launch a book in the current climate, but there are opportunities as well. I reached out to one of my favorite book marketing experts, David Gaughran, to talk about how authors can utilize digital ads to reach their first readers, the importance of Amazon metadata, the importance of your newsletter, and […]
