This has been another really distressing week in America, and my heart goes out to everyone who has been affected in any way by all the senseless violence. Let’s look out for ourselves and each other, Black Lives Matter, support commonsense gun and police reform, and we all need to do our part to dismantle […]
David Gaughran
S&S to publish Pence’s memoir (This week in books)
This week! Books! Publisher McGraw Hill is under fire for charging its freelancers a 2.2% “administrative” fee just to get paid. This is another form of wage theft and it needs to stop. Freelance isn’t free. Simon & Schuster will publish former Vice President Mike Pence’s memoir, which will “address the many pivotal moments of […]
Marketing tips for reaching your first readers from David Gaughran
It’s very daunting to launch a book in the current climate, but there are opportunities as well. I reached out to one of my favorite book marketing experts, David Gaughran, to talk about how authors can utilize digital ads to reach their first readers, the importance of Amazon metadata, the importance of your newsletter, and […]
Layoffs hit the publishing industry (This week in books)
This week in the apocalypse! I mean books! Well, in my interview with Mike Shatzkin earlier in the week we speculated that a wave of layoffs would hit the industry in the wake of the pandemic, and it didn’t take long for that to bear out. Macmillan announced an unspecified number of layoffs, as well […]
32 book marketing ideas
The most important principle of book marketing is this one: don’t try to do everything. Instead, focus on what you like and what you’re best at. Here’s a big list of book marketing ideas to help you hone in on what you should do. The must-haves There’s really only one thing you must do when […]
