It’s very daunting to launch a book in the current climate, but there are opportunities as well. I reached out to one of my favorite book marketing experts, David Gaughran, to talk about how authors can utilize digital ads to reach their first readers, the importance of Amazon metadata, the importance of your newsletter, and […]
David Gaughran
Layoffs hit the publishing industry (This week in books)
This week in the apocalypse! I mean books! Well, in my interview with Mike Shatzkin earlier in the week we speculated that a wave of layoffs would hit the industry in the wake of the pandemic, and it didn’t take long for that to bear out. Macmillan announced an unspecified number of layoffs, as well […]
32 book marketing ideas
The most important principle of book marketing is this one: don’t try to do everything. Instead, focus on what you like and what you’re best at. Here’s a big list of book marketing ideas to help you hone in on what you should do. The must-haves There’s really only one thing you must do when […]
