Did this year actually happen? Can you prove it? As the calendar ticks inexorably to 2022, getting a finger on the pulse of the business is really difficult, and feels like an exercise in contradictions. Book sales are really strong but face an uncertain 2022, and it’s as hard as it’s ever been to break […]
Social Media
When to re-query an agency (This week in books)
This week! Books! First off, I need to give a heads-up to my fellow editors and freelancers who offer their services on Reedsy. I found out the hard way this week that despite how much Reedsy promotes their “project protection,” they do not offer freelancers on their platform protection from nonpayment. If you’re a freelancer […]
32 book marketing ideas
The most important principle of book marketing is this one: don’t try to do everything. Instead, focus on what you like and what you’re best at. Here’s a big list of book marketing ideas to help you hone in on what you should do. The must-haves There’s really only one thing you must do when […]
Does speaking up online accomplish anything?
One of the things that has fascinated me most in these polarizing times is the extent to which people (including myself) spend so much of their time and energy trying to persuade others of their viewpoints. Nowhere is this more apparent than social media, a cacophony of people shouting into the void. As Mike Drucker […]
The temptation of shutting down your social media accounts
We’ve all been there. There are times when social media can feel so infuriating, when it feels like all everyone does is look for an excuse to feel outraged, and sometimes you might even find yourself the target of that outrage. There are times when it feels like other people are so popular, so happy, […]
The strange public intimacy of social media
Social media is a strange medium. You are staring at a computer or a mobile device when you post and tweet. By its very nature you are not engaging with another human. You are sending messages to an unknown number of recipients you can vaguely imagine but can’t really identify. The result of that communication […]
