With Amazon’s announcement about Sunshine Deals, which reward low e-book prices, I thought I’d revisit a question I’ve asked once before:
What should an e-book cost?
For some background on the economics of e-book pricing, check out this post.
Poll below. If you’re reading in a feed reader or via e-mail you’ll need to click through to see it:
Tomorrow I’ll compare the results to the last poll and we can see if pricing attitudes are changing.
Josin L. McQuein says
A pro e-book should cost more than a self-pubbed, simply because you're not only paying for a brand name by way of the author/publisher, you're paying for a base guarantee of quality. You know it's been edited and you know it's going to be properly formatted. Someone has already invested time and money into the final product to make sure your own isn't wasted.
That's worth at least $5-10
Rick Daley says
I voted for the $5-$9.99 bracket. Compared to a $25 hardcover, that's a fair price. Going up against a lower-priced paperback, I'd vote for the lowest price bracket.
unique says
It depends. It depends upon the author, what they have published before and how it is published
Tim says
I don't think you are paying for a guarantee of quality. As a consumer you are paying for the story, while quality matters, story is what you are purchasing so a pro novel is not necessarily a guarantee in that regard.
The same goes for any other purchase. You may pay more on the premise that higher price == higher quality but that is a fallacy that business have worked hard to push into the consumer mindset.
MichelleKCanada says
I'm not sure if the poll is going to take or not since my reply is just spinning in circles.
I put between $5 – $9.99.
I am happy to pay $6.99 for a new release, well known author.
$6.99 is my cap though. Anything else I will wait for the price to go down or go to the library. Sad to think if the book is too much money I won't buy it and the author loses out but with the amount of ebooks I buy (slightly addicted) I really do need to put a cap on my purchase price point.
Cheers and qreat question, I'll be following along looking at the poll results.
MichelleKCanada
https://anotherlookbookreviews.blogspot.com/
cizes says
Since I got my Kindle, I've been taking full advantage of the chance to send it samples. It may not be fair, but I've found my price point to be $3.99 for a sample I enjoy. Any higher and I balk. My best guess is that my price point is informed by used books, yard sale books, and paperbacks I got when I was younger. There's also the question of relative entertainment value: not a lot of $9.99 books are going to be two and a half times as entertaining as a $3.99 book. There are a lot of books out there. Like I said, I know the arguments for higher pricing, and I'm probably not being fair. But that's the anonymous truth.
Lena says
Depends. I have purchased traditionally published ebooks and be less than satisfied and I have bought self-published books that have been excellent. So it depends on the author and whether their previous work garners the current price. I don't think whether it's self-published or not plays a factor. There are a lot of books on bookstore shelves that I wouldn't buy if it were at a bargain price, let alone a buck or two for an ebook. My money is valuable, regardless of who published the book.
caitieflum says
Hmm I don't look at it as a price, more as a percentage off the most recent release of the book. And when it comes to that, I think it should be 25% off.
Scott Marlowe says
eBooks should cost less than the paperbacks which should cost less than the hardcover. I blogged about this here:
https://www.scottmarlowe.com/post/A-comparison-of-eBook-prices-vs-paperbacks.aspx
Too many eBooks cost the same as the paperback.
Laurel says
I know I'm in the minority, but I'm fine with $10-$15 for an eBook on a title I'm excited about. What everybody says about editing and professional standards applies, but I still think you can get quality editing and formatting for less than $10.
But amazing stories are worth more than that to me. A book will take me anywhere from four to eight hours to read. I spend more than that to go to a 2 hour movie and when I leave, I don't still have it. With a book I love, I know I will read it again (second time through is my favorite read). The dollar amount spread over the number of hours I get to enjoy my book is a lot cheaper than coffee at Starbuck's. Or even McDonald's.
What I buy when I purchase a book is an enjoyable experience. A typo or two won't wreck that for me, but a sub-par story with flawless writing and formatting isn't worth $10. A phenomenal story that makes me burn supper and stay up until 4 am is worth considerably more, even if the author uses "segway" when they mean "segue."
But again, I know I am in the consumer minority on this issue.
K.L. Dillon says
I'd have to say from 0.99-4.99. I understand why hardcovers cost so much b/c they cost a chunk to produce/make, however, the cost of transforming a manuscript into an e-book is next to nothing. So whether it's self-pubbed or not, I think you shouldn't be paying 10-12 bucks for something that costs next to nothing to do.
K.L. Dillon says
I'd have to say from 0.99-4.99. I understand why hardcovers cost so much b/c they cost a chunk to produce/make, however, the cost of transforming a manuscript into an e-book is next to nothing. So whether it's self-pubbed or not, I think you shouldn't be paying 10-12 bucks for something that costs next to nothing to do.
Reena Jacobs says
It's unfortunate it costs traditional publishers more to put out a book than indie authors, because having a big name backer doesn't guarantee the reader is going to derived more satisfaction out of the work. It's true self-published books have a greater chance to be error ridden, because there's no quality control in place. However, many indie authors take extra steps to put out quality work which is on par to traditional works. As far as the story, having a work vetted by an agent and publishing house also doesn't guarantee a great read. Why? Because preferences are subjective.
With those reason in mind, I'm not paying for the name of the publishing house (indie or traditional), I'm paying for my reading experience. $4.99 for an author I've enjoyed in the past is no problem. Beyond that, I'm looking for the paperback version, and even the hardcover if I can find it at a discount.
The bottom line is I simply value print more than I do digital at this point in time. I'm not willing to pay anywhere near the cost of a print book for a digital copy.
Mary says
If the paperback is not out yet, then 15$ seems reasonable to me. If the mass market paperback is out, then the e-book should be slightly less than the mass market version.
What is not reasonable OTOH, is amazon adding 2$ too all international e-book orders, but that's another issue…
Mary
JP Kurzitza says
A pro e-book should cost more than a self-pubbed, simply because you're not only paying for a brand name by way of the author/publisher, you're paying for a base guarantee of quality. You know it's been edited and you know it's going to be properly formatted. Someone has already invested time and money into the final product to make sure your own isn't wasted.
Wow, that's quite the arrogant statement. You're so right. Us serious indie-pubbed writers don't put any care or effort into our craft…
Anyway, the reason why "pro" ebooks are priced more is to try and make at least a little money after giving up such a high % to the publishers.
Bottom line – and simple economics – if you want to sell a high volume of product, price it lower than the competition.
Mira says
Josin, I'm sorry, but I disagree about pricing traditional publishing higher. I don't mean to sound cynical, but I haven't found that traditional publishing is necessarily a guarantee of quality.
But regardless, such a practice would most likely be damaging to traditional publishers. I don't think most readers care, so pricing traditionally published books higher would mean less people would buy them. In fact, that's one of the primary problems facing traditional publishers right now. They are trying to match e-book price with the hardcover while competing with Amazon's Sunshine deals and self-published one dollar e-books, and it's putting great pressure on them.
I'm very interested in the results of the survey! I'm personally in the 5-9.99 bracket. I've always thought e-books should price comparably to a paperback.
Jericho Ambrose says
Hey Brandon! 2 things:
That link for the previous post seems to be for draft.blogger.com. You may wish to double check that!
i definitely am flexible on ebook prices. I would of course love lower ebook costs, however if the author still works for the publisher then I beliefe JA konroth as has explained how little an author still makes on these books, so I'm ethically fine with the book bein around the cost of a paperback.
However is the Author is self publishing, I think if they can afford to they should most definitely be listing their books at a price that will appeal to a wider audience when they can. But ultimately the author is a small business person and if their writing is good enough the buzz should be strong enough to withstand a higher price point.
So, yeah. Pretty wishy washy. For established authors I'm willing to go up to 9.99, for someone I'm not familiar with I do feel a breaking point at around 2.99. I would hope for either stellar reviews or longer lengths the more a new author exceeds the 2.99 limit.
Nathan Fischer says
On the one hand, I feel like e-books should cost less. But I have absolutely no rational reason for why this should be. The fact that you have to buy an e-reader doesn't matter too much. You also have to buy bookshelves to keep books on if you buy them in any significant number, and comparatively an e-reader can hold a lot more books for a lot less than the cost of numerous bookshelves.
I'm not an author, just a consumer – and a poor one who can afford very few books at that. But I think that a $25 brand-spanking new hardcover probably shouldn't cost less than $15 in electronic format. Maybe it should even be the same price.
I cannot figure out why we think e-books should cost significantly less than their paperback / hardcover counterparts, though. There is, as far as I can tell, no rational reason why this should be the case. Especially when many people prefer electronic to paper. They're obviously not "losing out" when buying electronic in that case.
If we're truly paying for the story and not the medium (as someone else mentioned), then we ought to be willing to pay whatever the story is worth, regardless of how it's delivered. And if I don't want to pay a lot for a book, then I wait until it's been out for a while, or I get it from the library, or I go to used book stores. There are a lot of options out there for cheap books. I'm not sure why e-books have to be among the "cheap" options.
dianehenders says
I wrote a post on this a few months ago, and then discovered that Bob Mayer had done a much better job here:
https://writeitforward.wordpress.com/2011/05/30/the-pricing-of-ebooks-and-perceived-value/
The pricing versus perceived value issue is still important. But the way the royalty structure currently exists in e-pub, you also need to consider how much of the purchase price goes to the author in the end.
It'll be interesting to see how it all shakes out.
Stephanie Faris says
Hardback books have never been a consideration for me. I'm a State employee who hasn't gotten a raise since 2006. I also have a fairly addictive writing habit that has to be fed by me reading as much as I possibly can in the genre in which I'd like to be published someday. I don't mean to be cheap — it's by necessity only. This is why many of my books these days come from the library.
I have Kindle app for iPhone and love reading books on there. Once library books can be loaded onto it, that is how I will be doing my reading, 100%. If I were going to buy one of the 5-10 books I read a month in e-format, PAPERBACK would be the comparison on which I'd base it, not hardback. And it also should be considered that children's and YA novels under 200 pages probably aren't selling for $15-$20 in paperback. I think, this in mind, that I should never pay more than $5 for an e-book and I refuse to do so. There are no printing costs and these books are under 200 pages. As long as a cheaper alternative (paperback and library) continued to be offered, I will continue to choose that.
However, if the day comes that I'm barely scraping by, all bets are off and my Kindle app will be loaded down!
Sierra McConnell says
I vote for $5.00-$9.99 because everyone needs to eat, and I would really like to be able to eat one day, too. 😀
Lisa Yarde says
Unlike the first poster, I don't see how any pricing structure ensures quality. Now that I've got that out of the way, I believe ANY ebook should not cost more than $7.99. That's the high average of mass market paperbacks. I get it: trads have overhead that justify higher pricing. But having done ebook conversion / setup of my own books, there is no justification in my mind for sustaining a higher pricing model.
John Chu says
Anyone who says "the cost of transforming a manuscript into an e-book is next to nothing" has likely never tried it, or has seriously undervalued her time and effort. (The other possibility is that she is ok with really horrible typography.)
I'm also not fond of the "I think you shouldn't be paying 10-12 bucks for something that costs next to nothing to do" argument. That uses the rhetorical sleight-of-hand of pretending one aspect of the cost is the entire cost. Yes, the marginal cost of producing an additional copy of an ebook is low, but the price of an ebook has to take into account more than just the marginal cost. It also has to take into account that writers, editors, copy-editors, artists, marketers and everyone else involved in creating the book deserve to be paid. If your typical book only sells several thousand copies, it can't be priced that low if everyone is to be paid enough so that they can afford to create the next book.
Until people stop thinking of ebooks as lesser versions of books, it's hard to see why ebooks will be profitable in the general case. People expect that they should cost less than books even though, until we get to the point of making the first copy, ebooks incur all the same production costs as books.
Yes, intellectual arguments on why people "should" value ebooks more don't do much good. People have an intuitive sense of an ebook's worth then they back their way into rationales that aren't always rational. I'm just saying that until we get to the point where people find ebooks desirable as thing unto themselves, they won't be able to carry their fair share of the production costs.
Charles says
None of the above? It depends on various other factors which aren't readily apparent with the given info.
Carolyn says
Why have a title of "what should eBooks cost" and then tie the answers to the existence of a hardback?
That's a broad question with a narrow set of circumstances that don't apply to a lot of books.
I've never been much of a hardback buyer, and only for books I'm really excited about and don't want to wait for the paperback.
But most of the hardbacks I'm willing to buy are several hundred pages, and now, ironically, I don't want them in hardback because they're too big, too unwieldy and too heavy. I'd MUCH rather read them on my iPad.
The vast, vast majority of my eBook purchases are of books that were never in hardback.
Mostly I'm profoundly irritated that the eBook of a MMP is the same price as the MMP iteself. It's a ripoff and I am buying far fewer agency priced eBooks in favor of books that are more reasonably priced.
There's a developing network or readers and blogs who review self-pubbed books that are as good or better than any traditionally pubbed book, and I'm buying a lot of those these days.
Anonymous says
Set the prices in the middle. This way authors and publishers and agents can still make money, and no one's getting ripped off.
.99 is just too damn cheap for new releases. Back lists, fine. But new releases are only diminishing themselves. A few established, highly competitive authors are out there trying to pull this off right now with new releases they've self-published, and they are not only lowering the bar for other authors, but also shooting themselves in the foot.
Cathy Yardley says
I'm still on the fence about all of this, but I'm reading all the comments with interest. Hopefully traditionally publishing will figure it out and streamline their costs. I'll pay more for my favorite authors because I'm addicted. But an author I don't know? Not so much.
Stephanie Faris says
The comment above about the time and cost to convert something to e-book format got me thinking…maybe that is the case. Still…I just looked up "The Help," a bestselling novel, on Amazon.com and found the Kindle version is MORE expensive than paperback. I'm not buying that it costs the publisher more in time, effort, materials, etc. to create an e-book as it does to print it. Am I wrong that Amazon is the reason these books are more expensive than paperback? Is Amazon taking a huge cut? I don't believe publishers and authors are getting more of a cut of e-books than paperbacks…so something's wrong with that pricing model.
For me, it comes down to an overall choice. I'm not going to buy a Kindle (or, in my case, start using my Kindle iPhone app more) as long as I'm not seeing that I can save money on books. Then it comes down to how much I'm saving on shipping/tax and just how much I HAVE to have my book NOW, rather than waiting a few days for it to arrive. This is speaking strictly as a consumer, not a writer, but I think it's important to think about the readers. Kindles aren't cheap…and I honestly would prefer to read that way. But would I pay more than I would for paperback, even if I had a Kindle? The answer is no. I'd just set my Kindle aside and read the paper version.
Lura Slowinski says
I agree with John Chu's comment above. We really do have a pervasive sense that an ebook is a "cheaper" version of a book, even though we live in a world that is saturated with paper in all forms. (In other words, why expect production costs of books to be so high?) And there is something a little disturbing in the knowledge that books are now apparently worth less than your average cup of coffee from a Starbucks or Dunkin' Donuts.
I voted in the 10-15 bracket because I like to put my money where my mouth is. I don't mind matching my emotional investment with a monetary investment.
Nathan Bransford says
K.L. and Stephanie-
This post will help shed some light on the costs behind e-book pricing.
guarantee?? says
Even if it costs money to format the ebook, it's a ONE time cost. Then you sell forever. Printing has a cost every time.
If I were an indie, I'd be glad traditionally published ebooks cost so much. Not sure how that fits in. Just saying.
As for some guarantee of quality, you know that Snookie's book is being traditionally published, right, and that Anthroplogy of an American Girl was originally self published and was so good that an imprint of Random House picked it up?
Also, there was that little James Frey incident (traditionally published) that was, well, you know, not true. The guarantee there was so good that people got there money back. But not their time, of course.
Anonymous says
their money, sorry
Geoff says
I won't pretend to know what an e-book should cost, though I voted in the $5 – $9.99 bracket. I'm okay with my indie release being anywhere from free to $3.99, and I tend to buy indie books with similar pricing.
What kills me is when I see on Amazon that a newer title is at $9.99 for an e-book and $10.99 for a hardcover. I understand that the $10.99 price point is a major cut from what it costs to make that hardcover, but why are companies still pushing hardcovers? At such cut rates, are the returns still worth it. It seems to be they'd want to slash the prices of the e-book, embrace the trends and reach new readers.
Look, if a story is good enough and I loved it enough, I will go buy that hardcover for my library, even if its $25. But I can't afford to take the risk on a story or author I know little about. That's why if the hardcover and e-book are priced so close to each other, I'll take a pass on the book, 9 times out of 10. It seems cheaper e-books from big companies could sway a consumer like me. I'm sure I'm not alone.
The English Teacher says
Nathan, this poll is a bit over-simplified.
I agree with Josin; a self-published book should cost less than one published traditionally. After all, with self-published work, the author can set her/his cut of the profits on amazon, but a traditionally published author can't. Plus, there are more people to pay in the latter scenario.
So, although I don't agree that a reader has a "guarantee of quality" with a traditionally published book, as I've seen plenty of awful stuff that was traditionally published, I do agree they should cost more.
And that means I can't even vote in your poll because I have two separate answers. I feel that self-published e-books should fall in the up-to-$5.00 range and that traditionally published e-books should be in the $5.00- $10.00 range.
D.G. Hudson says
I said $5-$10, since that's what I would pay. I pay that for a discounted hardcover. Since it's an e-book, and is dependent on an e-reader or transferring it to another device to be read, I won't pay more.
Authors need to offer e-books, but when the e-book cost supercedes the paperback cost of a book, you've lost me as a customer. The e-book experience doesn't justify higher costs, IMO.
That said, e-books should be on the market at the same time as the hardcover or paperback for those that prefer that format, but the pricing has to be stabilized – for each format. Pricing seems to be on a roller coaster at the present; with market share being grabbed by those willing to take a loss leader on one of their books.
This sets a bad precedent for authors, and other performing artists. Loss leaders are a marketing tool for corporations, not for creative endeavors. But once the consumers get used to having something for free, it becomes an expectation, and eventually the norm.
Are we slitting our own writing throats? Build it and they will come, so the fantasy goes, but price it too low and the readers may wonder — is it any good?
Josin L. McQuein says
I think you're misinterpreting what I mean by "quality". I'm not talking about the storytelling or author skill, I'm talking basics.
Better than 90% of self-published novels aren't readable. Literally. They're incoherent, no grammar, no sentence structure, no spelling, etc. (Try reading a random block of them sometime.)
There are stellar self-pubs out there, sure, but you have to wade through hundreds of unreadable things people have thrown up on a whim to get to the one someone had edited or actually crafted as a novel.
With a commercial novel, that danger's gone. The story may still suck, but I at least know I'll be able to read it.
Jenna says
I'll really range on what I'm willing to spend. I'm willing to spend 1-3 on self published, 6-8 on genre publishing, and 10-15 on mainstreem publishing.
DearHelenHartman says
I voted based on what I'd pay and deep down, I'm not sure I WOULD pay that much. $25 hardcovers by Big Name authors or sometimes just Hope to Be Big Name authors can actually be had for 20, 30, 40 even 50% off as soon as they are released. The bigger then name the less the actual cost of a hardcover so… and in ebooks these books are not just competing against all the new hardcover/print releases but all books and new books that can't be had anywhere But ebooks.
The playing field is leveled – I would buy classics and even unknowns and self pubs for 2.99 all day long over most of the tired stuff being churned out by traditional publishing these days at 5.99 – 9.99.
Carmen Webster Buxton says
I voted for $10-15 but I wish there had been a $10-12 range. For one thing, the hardcover price might be $25 but not that many people actually pay that. When you see the Kindle edition at $13.99 or even $14.99 and the hardcover at $17, it seems ridiculous. I know that's because Amazon is discounting the hardcovers, but do you think most consumers care about the why? They only look at the numbers.
Darlene Underdahl says
I just can't see pricing a new full-sized book at less than $4.99/$5.00 – that doesn't seem right.
Unless you're picking up books in a thrift store. But they generally aren't new.
Fawn Neun says
I can't click any of these, because my opinion is $3-$8 depending on the popularity of the author, the length and the genre.
I think pricing eBooks at $15 is ridiculous.
Rebecca Stroud says
For starters, I can't believe anyone pays $25 for a hardcover. I've been reading since I learned how and I've never spent that much on a book.
That said, I see there is still the perception that e-books are inferior to traditionally published works. And I find that sad (maybe because of some of the messes I've been reading lately that have "supposedly" been profesionally edited).
Sure, you may have to wade through some dirt to find that e-book diamond in the rough but, any more, the same can be said for the trads.
So, as for price? No opinion. Since I've wasted many dollars on hardback/paperback garbage, it wouldn't be fair to compare…especially since I am a self-pubbed author.
Lexi says
I voted for the lowest price, because high pricing of ebooks will simply lead to more widespread use of torrents. Most popular books are, I believe, already available free on pirate sites.
Publishers can set any price they like, but there are a lot of people who, if they feel they are being ripped off, know there is an alternative. The fact that it's illegal won't stop them, and I doubt publishers will be able to combat piracy.
However, as an indie, I welcome publishers setting high ebook prices :o)
Reena Jacobs says
@Josin With a commercial novel, that danger's gone. The story may still suck, but I at least know I'll be able to read it.
I wouldn't want to pay a dime for a story which is unreadable because of grammar, typo, etc (which you can determine simply by reading the sample) or a sucky story (which you typically don't know until getting past the free sample).
The burn is all the more greater when the book sucks and is presented by a traditional publisher because the book has gone through so many hands. Some of the most disappointing books I've read over the past couple of years are from established authors in traditional publishing. It's almost as if once they get their foot in the door they no longer have to put forth quality work.
No… I'm not willing to pay more for traditional published work because more people have rubbed their hands on the manuscript. With the exception of a couple of authors, I've lost my faith in traditional side's ability to put out stellar work. I have yet to find a book, with the exception of one author, that offers a reading experience 3x or more of that of a $2.99-$4.99 work.
If traditional publishers can't fit into the price and demand model and offer a product at a comparable price to similar products, perhaps they are in the wrong business.
I myself have only purchased one traditional eBook ($6.99), and I was sorely disappointed in the reading experience. The book couldn't even add aesthetic value to my home because it was digital.
Since then, I've turned to indie eBooks in the $0.00-4.99 price range. I'd give traditional work the same opportunity if in that price range. As far as I'm concerned, every book out there (traditional/indie or debut/established author) is a risk investment these days. I might land a winner. I might end up with a throw away.
So I ask myself… how much am I willing to pay for a book which turns out to be a dud? Preferably nothing, but $4.99 isn't going to send me into a verbal rampage.
Though I listed free, I should mention that I don't even bother downloading a free book unless the work is already on my to-read list. So free is just an added bonus to me.
If you're wading through crappy indie books, I'm sorry. I don't seem to have that problem. Most indie authors I read come to me by word of mouth. I simple type in the title of the book or author and voila! I can download my next read. It's a similar process I use for finding traditional works. Other works catch my eye in the "customers who bought this item also bought" or the recommendations from the online distributor.
Online stores are not a slush pile where you have to read through EVERY sample to get to something good. You wouldn't go into a book store and read EVERY first few pages of a book to find something good. Not only do folks not have the time, the idea is just ridiculous. Sometimes people have to use a bit of common sense… or the search feature.
MichelleKCanada says
I noticed that a few folks made comments about who would buy hardcover anymore. I'd like to offer you why I do.
My answer is totally silly and perhaps I am opening myself up for mocking but here it goes…
If I am in a book series (if I started with a hardcover) I want to finish the series in a hardcover so that they all match on my pretty bookshelf *pets my pretty bookshelf*
Ok so there you have it. I want Janet Evanovich's book 17 released later this month so it matches the others. I want Diana Gabaldon's book 8 when it comes out in hardcover same reason. (not going to list all my series don't worry)
Having said that, I have not started any NEW series via hardcover. Just continuing.
Thanks for listening.
MichelleKCanada
https://anotherlookbookreviews.blogspot.com/
Dick Margulis says
The PPB (paper, printing, and binding) cost of a $25 printed book is about $3.25. Throw in a buck for bulk shipping (probably overly generous) to the retailer. So that's $4.25 in cost differential. All other costs (editing, design, composition, cover art, publicity and promotion, retail discount, distribution charges) are essentially the same (maybe some variation in discount and distribution costs). So the way I see it, the fair price is $20 plus.
Robert Michael says
Most readers don't take into question the cost of publishing a book. They could care less. Do you care how much money your dairy spent on hay and labor to get your milk/yogurt/cheese? Me neither.
The value of a book is determined by its perceived value (which takes into account tons of factors) and the price point at which the highest volume of books can be sold at the highest profit. The market will bear what the consumer perceives as a good value proposition.
To a reader, the only value proposition is the entertainment/cerebral/spiritual treasure that book may offer. A potential reader asks herself "Do I think I will like this book? Do I think it is worth the price tag on it?"
Not too different from the question we ask ourselves at the shoe store or when purchasing a new television or i-pad.
In this example,I think the standard is based on the $25 hardcover. At this price point, it is likely an established author and the book is highly anticipated/aggressively marketed and comes at a high cost to the publisher due to a large advance, etc. In this case, asking anything less than $15 for the e-book would be a disaster. A lower cost would devalue the print version. It would also set a price point precedent (nice alliteration)that may hurt the publisher's other offerings at a lower price point (get a $25 value for $5 and pay $5 for a $12 trade paperback–not a good tradeoff).
When we are spending $4 a gallon for gas to travel 15-40 miles, how do we put a limit on our entertainment value of a 5-8 hour reading experience at $3.99? We spend $9 or more to watch a 2 hour movie. We spend $.99 per 4 minute song. I can go on. I am rambling now. I will stop.
JP Garner says
Does anyone pay $25.00 for hardcovers anymore? I know that is the retail price but between Amazon and discounting at all of the chain stores, I don't think I've paid that much for a book in a long time.
marlenedotterer says
I'll pay up to $10. But sorry -i t really depends on the book. What size? I'll pay $15 or $20 for a hardcover story that's around 100,000 words. I'll pay $8 – $10 for the same book in paperback. The e-book should be cheaper.
For me, that's the bottom line. Whatever it costs, the e-book should not cost more than the print version.
Anne R. Allen says
Great that you're doing this poll again. I'll be interested in seeing how the results compare.