This week! Books! It’s really difficult to concentrate these days and few people I know are as productive as usual. Anne R. Allen has a great post on why it’s so tough to write right now as we deal with our collective grief, and she has some tips on how to keep moving forward. In […]
Book Marketing
How to write a character whose background is not your own (This week in books)
This week! Books! Holy cow it’s November! Nearly every author panel these days has a variation of this question: “Do you have any advice for writing about people who do not look like you?” Lots of authors out there are wringing their hands over whether they are “allowed” to tell certain stories or even just […]
Entrepreneur Sarah Hill on book marketing and changes in the industry
Nathan here! I recently met Sarah Hill, who has had a super interesting career in the publishing industry as a social media and product manager, co-founder and CEO of Bookstr, and now as the founder of Bobi NYC, an agency focused on helping authors with marketing and PR. I invited Sarah for an interview about […]
What’s the best book marketing campaign you’ve seen?
Yesterday we discussed ideas for book marketing. So what are some of the best book marketing campaigns you’ve ever seen? Over the years I’ve seen quite a few, everything from Po Bronson’s mock IPO for Bombardiers to Jia Tolentino being featured in literally every single publication within a 70 mile radius of New York City […]
How to write good jacket copy
One of the most important tasks you’ll tackle when you’re self-publishing is coming up with a good description that will make someone want to buy your book. Here’s how to write good jacket copy. Writing good copy starts with preparation. It’s important to know where your jacket and marketing copy will live and craft your […]
