If you had asked me to hazard a guess about how this poll would go this year, I would have said this: “After an e-book uptick related to the pandemic and a hesitancy to shop in physical stores, things are probably returning to normal and paper will again reign supreme.”
The paper dead enders continue to hover in the 39-43% range since a recent high in 2017 and stand at 40% this year, but there’s a sharp downtick in pro-e-bookers to 39.6% from a pandemic high of 48%. Mainly because there were quite a few more people in the fence sitting crowd (14.9% “maybes” this year compared to 8.9% in 2021).
What do you make of these results? Do they track with your experience?
And Happy Thanksgiving to my American readers! I’ll be back next Monday.
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