One of the best parts about self-publishing is getting nearly real-time data on how and where your book is selling. I’m not one of those writers who feels comfortable posting my exact sales and royalty figures online, but I’m seriously thrilled with how How to Write a Novel is doing and thanks to everyone who has snagged a copy!
As I was compiling some sales figures, I was struck by two findings:
1) People still want the print version
I brought out the print version of How to Write a Novel about a month and a half after the e-book version. I knew I would have to price it higher and wasn’t sure there would be sufficient demand to go through the trouble of putting it out in print.
Even priced at $11.99 vs. the e-book’s $4.99, the print version has nearly kept pace, and in the past month I’ve actually been selling more print books than e-books.
Print! There you have it!
2) Amazon dominates e-book sales
We all may know that Amazon has the dominant e-book platform, but it’s pretty stark when you see the raw numbers. Here’s what my US e-book sales look like broken down by platform:
89.1% of my e-book sales have been through Kindle, 7.55% through Nook, 2.1% through Apple and 1.23% through Kobo.
Now, to be fair, I have run some promotions where I used the Amazon link, but that choice was mainly driven because of the way these numbers looked even before those promotions. It also took longer to get the e-book up on Apple, so I lost some initial sales. But even after accounting for those considerations the numbers wouldn’t look that different.
Is Amazon’s dominance cause for concern? Have other self-pubbed writers seen something similar?