It’s Day 2 of Author Monetization Week! Yesterday we looked at, you know, making money off that whole book thing. But come on, that’s SO 2007.
Even as early as 2008, Paul Krugman was wondering if authors would soon find that the ancillary market is the market. With the advent of the Kindle he saw low prices coming, and with low prices comes pressure to find new ways of making money, much as musicians turned increasingly to live venues to make up for plummeting music sales.
But non-celeb authors aren’t exactly selling out nightclubs. So how about making a penny or two from ye olde blog?
Here are some ideas. Note that I am not currently monetizing my blog at all, unless you count my books (which we don’t). But the gears, they are turning IN MY HEAD.
Advertising
The most obvious way to make some dinero from your web presence is through advertising. Now, there are lots and lots of ways of going about this. Some blog platforms, such as Blogger, offer integration with advertisers like Google’s Ad Sense. It’s pretty easy to set up by adding Ad Sense widgets/banners to your site, and the amount you earn will vary depending on your traffic and the number of people who click on your ads.
If you have very consistent traffic and/or a specific focus for your blog, you can also apply to join an ad network like BlogHer or Federated Media, which offer higher returns, sometimes as high or higher than $10 per thousand page views.
And if you get really huge and you’re extremely in-the-know, you can sell those ads yourself.
Also, advertising doesn’t stop with the blog! You can work through RSS feeders like Feedburner to add ads to your RSS feed and you can advertise in a newsletters as well. And don’t forget about photos and slideshows, which can significantly increase your number of clicks.
Affiliate Marketing
Another way to make money from a web presence is with Affiliate Marketing.
What is affiliate marketing? Well, basically whenever your recommend a product (or book or movie or lawnmower), you can link to a vendor like Amazon, Barnes & Noble, Powell’s, or WalMart. Whenever someone clicks through that link and buys something (and often even when they buy more than the thing you linked to), you get a commission.
Before you go slapping links everywhere and Tweeting how much you love Three Wolf Moon T-shirts, remember that the FTC says you need to disclose your participation in the programs when recommending stuff, even via Twitter. (Disclosure: I don’t participate in an affiliate program and find Three Wolf Moon T-shirts awesome)
How much can you make? As always, it depends on how much you sell, but some programs offer upwards of 6% or more on sales.
Merchandising
And, of course, you can sell stuff.
It’s extremely easy to get set up in CafePress and design and start selling t-shirts, mugs, and more, especially if you are artistic. On every sale you get a 10% commission. You know you want a T-shirt that says “What do you have against rhetorical questions?“
With Merch, the sky is seriously the limit. You can use your presence to sell goods through Etsy or work with a store platform like Open Sky to create your own merchandising outlet.
Controversy!
We’re all good hearty Ron Swanson-style capitalists, right? Welllll… not so fast.
Author website monetization is not without its discontents, and there have been articles decrying the practice of book bloggers receiving money for the books they’re reviewing. And some people feel there’s a certain unseemliness to authors milking their web presence for all it’s worth.
Doesn’t it affect their impartiality? Shouldn’t it be all about the readers?
I have lots of questions:
- Do you think authors should open up the money-making spigot or does it corrupt the experience for readers?
- Do you find blog ads obtrusive? How much is too much?
- Do you think certain affiliate programs are better than others?
- Do you still trust a reviewer when you know they’re participating in an affiliate program?
- What are some other ways authors can monetize their web presence?
- Do you want the rhetorical question t-shirt so badly you may die of want or just really really REALLY badly? No? What about a mug?
I have a paypal "donate" button on the most popular (and most content-rich) pages on my web site, related to oil statistics. Does not make me rich but it comes close to paying for my internet costs for a year.
As an author who would love to make money from my writing, I think any way an author can make money is fine. I don't mind ads, honestly; they're everywhere anyway and easy to ignore, and marketing has gotten to the point where I'll occasionally find a useful ad. For the other stuff, as long as it doesn't become the primary raison d'etre of the author's blog, it's fine. I can buy things if I want to support the author, or I can choose not to buy things, and I don't feel any pressure to do so. Good for anyone who can make some bucks off their own talent and creativity.
If you liked this answer, I have a Paypal link … 😉
I wish I could remember the guy's name — I read an article not long ago about a blogger/website owner who put out a very useful and popular newsletter on the airline industry.
Once or twice a year, he would do a donation drive — along the lines of: "If you benefit from this service, please consider supporting it."
As I recall, he got enough in donations to make a full-time living. Which was good, because making the newsletter took up most of his time.
Lordy, Nathan! I stopped reading your post at the mention of GoogleAds (but you're Bransford, after all, so I will take up the rest of your post in a moment 😉 Actually, I advise my workshop attendees against using GoogleAds. It did. not. do. one. measurable thing for my book sales. But it did light up my phone line with a sales rep who called me OFTEN with the advice (to this new, insecure author) to up my budget! Create Buzz! Increase your presence! Well, $700 dumb-dollars later I pulled my GoogleAds and moved to the Goodreads community. I'm much, much happier.
I'm not a fan of too much advertising on blogs – I think it ruins the look and makes them seem cheap (ironically). A few ads are okay, though as I never click any I wonder how many others do…
On my own blog I've gone much the way you have Nathan and don't have it monetised at all, though I played with the options when I first set it up. But I prefer my blog to just be somewhere people can come and read about me, my writing (or lack thereof), reviews and know that I'm only doing it for it's own sake and not to make money.
As @SmartBitches retweeted this morning, it would be awesome if authors could have subscription services. What if Amazon allowed, like in the kickstarter model, people to pre-auth payment for the next published work – which was automatically downloaded to the person's reader when released? I'd pay for that. In a mature model, it would subsidize (in credit) the author's next work.
I don't think that authors should put ads on their websites. A donate button makes sense, it's unobtrusive and I've noticed die-hard fans say that they'd do anything to make sure that their favorite authors kept writing. (That would be a "put up or shut up" test, I guess!) I agree with Vivaca, ads make the design look cheap, and amateurish. If you're that worried re: monetizing, create a separate income flow on a different website… don't dilute your author brand and turn off your readers by saying: "hi, how can you pay for me today?" JMO.
Whenever I come across a blog that inundates me with advertising, I make it a point not to return there. It's too much.
Emily-
I was actually talking about putting ads on your own site, not purchasing your own advertising.
We all have to make money to pay the bills. But, hey, that's what the day job is for.
Mr. Bransford. In a world where blogs are too many to keep track of, too cluttered with ads, and too hard to trust, I am very choosy about which blogs I spend time reading. Currently, your blog is one of two blogs that I read anymore.
I do not expect my friends to try to sell me things, or post ads on their front doors when I visit their homes, and I don't like visiting blogs that do this, either. I appreciate that when I visit here, I feel invited to your private blogging home. That's why I keep coming back. That, and the content is fabulous.
I love your Cafe Press store, and I support creative, classy ways for authors to make money. Ads, I don't believe, are one of them.
Keep being awesome!
Again, really great useful information, thank you.
Butt you never answered my question, how do you find the time to research then write all this?!
Sheila Cull
I generally have ads blocked, so I don't notice them. Still, I don't mind them when I do see them as long as they aren't pop-ups and there aren't so many of them that it makes it hard to find the content.
I have no problem with affiliate marketing as long as it's propery disclosed. I don't see it as being much different from getting review copies. (Someone will want to string me up for that statement, I'm sure.) I've gotten review copies of books before and still gave honest reviews; I occasionally link to other sites on my blog even though I don't get paid for it. Getting paid for it would be nice, but it wouldn't increase how often I linked. It still has to be relevant.
I love donate buttons and fund raisers. I love extra content that is only available to subscribers or those who plunk down a dollar. (I paid extra to download John Anealio's "I Should Be Writing" song because I liked it so much.)
I love Cafe Press too, although very often I don't need more stuff, if an author comes up with something really cool I may well buy it. I have a Krakens jersey, for crying out loud. (#81! Go, Denver, Go!)
And a rhetorical question mug sounds pretty good, actually…
Personally I prefer the donate button or merchandising methods. Those feel more honest to me. If you like what I'm doing, and want to see more, donate, or buy some of my stuff.
I'm not totally against ads, but I think you can tell a lot about the quality of a site by the quality of the ads (bad quality ads don't always translate to bad quality blogs, but they don't help). Cheap "punch the monkey" banner ads make a site look ugly, and those annoying ads that get linked to certain words in content and create pop-up bubbles cheapen the content.
If I were going to do an ad, I'd wait until I had a big enough audience to score a quality ad. Or maybe even go for a sponsorship deal.
What an interesting article!
Since I don't have a blog, I guess my focus here is more on this blog, and making you money, Nathan.
I was just thinking this weekend how you put in all this time for free, and that's not good! Social networking and adverstising for your book is definitely a factor, but I love the idea that you would receive additional compensation.
Here are my subjective impressions of various blog money-making options.
I like Richard's suggestion alot. I think a paypal button for donations is extremely appropriate for this blog. I'd click on it. 🙂
Personally, I hope that you don't have ads, just to be honest, because your site is powerful. It frequently crashes my I-phone, and it takes forever to load it on my less powerful computer.
In terms of click through ads, or being paid to review books, I think those are tricky. One of the most important things about you, Nathan, is your reputation for impartiality. That's the wrong word, but I can't think of a better one. Fair or not, when it's clear that someone is recommending things and getting paid to do so, it can raise questions about motivation. It's just a grey area, and I'm not sure it would be worth it given the smallish returns. Up to you, of course, but image is important.
I think a completely appropriate way to make money is through merchandising, either for your book or the blog itself. Wonderbar coffee mugs (Maybe Phitz coffee wants to do a promotion). The "rhetorical question" t-shirt would fall under this category.
And if you ever created something – you took up carpentry, or something – then I think that's cool, too. I guess your book falls under this category. 🙂
I hope this works out – for all that you give to us, I hope it is returned to you triple-fold. 🙂
Oh, and if your wife or family wanted to sell something here – photos and such – that could work.
But a paypal button and merchandising (merchandising ideas for the blog and/or book are endless) – that alone could bring in some karmic return. 🙂
Please don't put Google AdSense ads on your blog Nathan.
I'll point to the line from The Social Network:
"The biggest thing The Facebook has going for it right now is that it's cool."
Don't ruin that. You have one of the coolest blogs on the web, writing/books related or otherwise. I can't see ads fitting into what you do.
However, a small store, that offered mugs, t-shirts, and other orange gear? That would rule. I would buy things from that kind of store, no question.
The problem for me is that you can't count on being able to trust the information you are getting from people who are selling something.
I don't intend to ever put ads on my blog, but if I had 5000 followers I might have to rethink that.
Excellent analysis as usual, Nathan, thanks.
Do you think authors should open up the money-making spigot or does it corrupt the experience for readers?
No, and yes. Stick to writing good books. (It's just too Melissa Rivers)
Do you find blog ads obtrusive?
Yes!!
Do you still trust a reviewer when you know they're participating in an affiliate program?
Absolutely not. I don't fully trust them when they aren't in a program because most of the time they have their own personal agenda anyway.
I'm not even going to bother answering the rest. Authors (or reviewers) promoting themselves is fine. But to start selling ad space is lacking in dignity and comes across as questionable at best. And, most of the time you only see the cheesiest of them all doing it.
With all of these blogs out there, I decided to put a button on my blog that will actually pay people for stopping by, and my traffic has increased ten fold. I'm no rocket surgeon but I'm ahead of the curve and that's what really counts.
First of all the Three Wolf Shirt is awesome.
I'm on the fence about monetizing. I have the Google AdSense ads on my blog and they've been there for a year. So far I've mad 42 cents from them so I was thinking about removing them.
Hi Nathan!
I think advertising on a blog is tricky. There are hundreds and thousands of blogs out there targeting writers (OK – I may be one of them), and if a potential reader suspects that the driving factor of that blog is something other than to share useful information, that reader will probably not come back. Your blog, Nathan, is one of a handful of blogs out there that I can rely on to provide me with awesome information without any gimmicks or secondary motives (thank you for that).
I don't think affiliate programs can make you a ton of money. Everybody is doing it. Even my kids' school has a referral link to Amazon on their website and they make pennies.
Tshirts? Would love to be able to sell tshirts, but I can't see that being a big money maker. I'm not even sure the big time authors could sell their face on a shirt. Would you really want to wear a tshirt with Stephen King or James Patterson's face on it, or even one of their characters?? I think not.
Hey, we have to make money somehow! Since the system decrees that everyone involved in publishing can make a living except the author, we have to do what we have to do.
I don't find blog ads distracting. I just ignore them.
I don't wear T-shirts, but I would definitely go for the mug.
I have no problem with bloggers trying to make a living blogging, but it's very obnoxious when new bloggers start selling stuff right off the bat. I think there has to be a time investment first to make your blog the best it can be before selling stuff. Unless of course you're selling mugs or books. All is fair in love and promotion.
I don't think there is anything wrong with a bit of advertising as long as it doesn't inundate the reader. I have several different sources that also help to promote other blogs including Adgitize and Entrecard. My blog is available on Kindle. I have advertising space (at a good price, mind you) available and also have an Amazon banner. I've yet to add a donate button, but you never know.
In reality, between what I spend on advertising and what I earn in my other endeavors, I usually end up with enough left over each month to have a nice dinner. By no means, am I getting rich.
Honestly, when I first started reading your blog and became a follower it was because you were an agent and I wanted to get a book deal. Now, even though you are no longer an agent, I still come back because I like the information.
Basically, if your content is good, people will keep coming back no matter what's on your site! Keychain, anyone?
I do find ads distracting and sort of "cheap" but I'm used to tuning them out so it wouldn't bug me. Think of the Huffington Post–ads, including ones that "miraculously" are for Ann Taylor or J Crew or somewhere I've just shopped online.
But something like that feels like a newspaper so ads are expected. I get the sentiment that a blog about writing is different somehow. It's more of a community, I guess, so pimping out your site can seem a bit unseemly.
Bottom line–if you need to, go for it; if not, maybe steer clear.
Adblock Plus.
Yes I find blog ads intrusive if there are too many on the page and if pop-ups are in my face. That's one of the reasons I liked this blog when I first found it a few years ago – when you were an agent – it had basic info for all writers without multiple ads cluttering up the page.
I don't like marketers coming to my door or on my phone, why would I like it on my own blog page or those blogs I visit?
Subtle ads in the sidebar, I can tolerate, but if it's evident that the blog is pushing everything they can – I don't come back. Adverts for that person's own book are the only thing I want to see for sale on a writer's blog.
I've noticed some blogs (one in particular) that didn't have as much advertising initially as is there now; but the owner must have had someone in marketing take her on as a client because she now comes across as 'give me the money'. I still check it out on occasion only because she does have good posts.
No, the tshirt doesn't interest me, but I can always stick pens in a mug. What's your price, better not be more than $0.99…
If a person wants to sell their own merch, then have a link off the main page. That's acceptable.
Seriously, don't go ad crazy, Nathan, it would spoil a good blog. Keep it the way it is.
For a children's-YA author, including ads on one's blog brings up the pickle of teachers and school librarians sending kids to your web presence to research author reports and…be exposed to additional advertising?
Given that there are already school officials/parents uncomfortable with the commercialism of book sales at real-space author school visits, I would expect that key segment of my audience to be quietly directed elsewhere.
I SMITE ads with my trusty AdBlocker and Flashblocker add-ons. I loathe having my whole world wallpapered in advertisements, and the internet is one place I can do something about it. Mwahahaha!
Merchandising doesn't bother me, however, because it's content related to that particular blog, and obviously I'm happy with the blog itself or I wouldn't be there.
A random ad for a car doesn't relate to the blog, however, and thus I find it intrusive. SMITE!
The key, with advertising, is to target people who actually want that product. If you've done that, then everyone's happy. Merchandising is as close to this ideal as you can get.
I'm with MacNish – yes to the cafepress, no to the ads. I want to see authors selling THEIR OWN content on their blogs – I'm there because I like THEM, not lawnmowers. If they produce something (books, mugs, t-shirts, comics, comic-books, t-shirt-comics, etc.), I'm all in and will support them. I think that even strengthens the bond between author/creater and reader/consumer. But ads…no.
I've made the choice to promote but not advertise on my blog. I do include links to friends novels and blogs and direct my readers to things of interest to me. I occasionally post that all my webbits are just for fun.
Sometimes I feel like I have to put a disclaimer on every link to let readers know I make no money from the promo. But I don't because it serves no purpose for the reader.
Advertiseing would all depend on how much (loyal) followers a particular blog has. Out of curiousity, what are the blog stats on some of the blogs you guys run? (If that's a rude question then please feel free to ignore me!)
I can't. I just can't.
We will promo books by our contributors to our lit zine on our blog and elsewhere, for which we assume they are also being paid. But otherwise – I just can't.
I think it's reasonable for a book blogger to (a) receive free books for review, but not a fee for reviewing (b) earn a commission on sales if readers click through the link to Amazon or another online retailer and (c) have adds on their site.
As for writers, I don't know if extraneous ads are a good thing. Certainly writers should avoid ads that make the site ugly or hard to use. However, I have links to my books on my website, and if readers click directly from there to Amazon, I earn a tiny commission. It's not much, but it's like getting a few extra pennies of royalties for that book. To me, it's mostly helpful as a way of seeing if anyone who reads my blog actually buys my book. [Answer: the awesome ones do. 😉 ]
Tara Maya
The Unfinished Song: Initiate
Conmergence: An Anthology of Speculative Fiction
I don't mind ads, but in all honesty, I tend to ignore them. It's few and far between that I will click through a link on someone's blog to purchase anything.
As for the tee-shirt. I'm sort of dying of need and want as I type..the mug doesn't do such a slogan justice.
I assume that most people are reading my blog in a reader, like I do. Ads don't show up in my reader. Or if they do I don't notice them.
I have ads on my blog. I'm not making any money off of them, at all. But I hand pick the ads and they are always from Amazon for music or books that I would recommend to friends. If I can find an ad for a book of a fellow blogger, I make it a point to add that ad, so that I can promote their work.
I admire Paul Krugman immensely for his social consciousness. I’ll happily pay full price for his books, no problem.
Authors who become too immersed in merchandizing quickly lose my interest. The flood of impartial reviews and paid reviews that flooded the market a few years ago actually turned me off to reviews. I use my judgement when buying books, only using reviews sparingly now, whereas I used to purchase books based on reviews. This is one of the main reasons I now buy 99-cent books – many of the full-priced books aren’t worth the price despite great reviews, whereas many 99-cent books have won impressive awards. Certain awards mean a whole lot more to me than impartial reviews.
I rarely visit author sites that have ads. I find the ads obnoxious and it takes away from the overall experience. If this is the direction in which the publishing world is headed, I’ll probably read all the books I’ve purchased over the years and check out of the book biz world for a while.
I don’t read many writers' blogs anymore. I feel like chelsea – friends don’t try to sell me things every time I stop by to visit. It’s obnoxious and it turns me off. I know an extremely talented indie author who lost a lot of her readers when she turned into mostly a salesperson. I think a lot of people felt she lost her voice as an author. So now she sells services to authors about how to sell their books…even though her own fiction books don’t sell. Hmmmmm, where’s the credibility in that?
I have to say, I'm really shocked that people here use ad blockers. I see them as the equivalent of pirating books. I can understand the rationale for keeping some sites free of ads at the admin's choice, but don't websites deserve to make money for the services/content they provide?
Nathan,
I don't block ads, but I completely ignore them. I've gotten really good at only seeing the main content on a website and blocking out everything around the edges. Too many ads and I stop visiting the sites. So, even though I don't block ads, the advertisers make no money off me because I don't even see the ads. They're obnoxious, and there are many sites for me to visit that have no ads whatsoever. Same for TV – I tune out the ads or surf channels until the ads are done.
I should add that I don't expect services for free either. I pay for cable TV and happily pay for DVDs of my favorite TV show series. I just don't want to spend my time viewing ads that take away from my appreciation of art, whether it's books, TV shows, or movies. I don't think I'd go to art museums anymore if there were ads hanging next to the paintings.
I love the smell of cognitive dissonance in the morning.
I understand people's repugnance with being overloaded by ads, but I think if it's tastefully done, it's OK. If they're discreet and not obtrusive and wouldn't get in the way of, say, a child researching stuff on your site. I hope the world could come to recognize that authors may be making LESS money with the ebook revolution than previously (and most non-authors hold a gross misconception that being published makes you rich) and that it's their place to support themselves somehow. And actually people thinking that it's "purer" for authors never to make a penny from anything other than traditional publishing, despite how little most authors make, is annoying. It's hinting that it makes someone less of a writer if they'd like to make a living at it. I realize many of us have an idealistic notion that writing is one of the last "unsullied" art forms and done with nothing but altruism and selflessness in mind, but it's as unrealistic as expecting all writers everywhere to content themselves with their 9-5 jobs in addition to writing full-time—without ever seeking other creative avenues for income. I feel sometimes that those same people would be OK with the authors selling steampunk lawnmowers as a side hobby, but not with the author generating extra revenue with their own blogging. That being said, I think it's critical that ads and merch be tastefully done. I won't go back to a site either if it's a sensory-overload pop-up experience. Even if people's expectations regarding authors become a bit more realistic, I think most of us turn to the authors we love for a grounding, centering experience filled with at least a little bit of integrity. A hard balancing act, but it can be done.
I'm not a fan of advertisements, but I think that if ads are presented in a non-clutter blog environment then they're all right to deal with.
Great post, Nathan. 🙂
~TRA
https://xtheredangelx.blogspot.com
salima,
I think you're completely misunderstanding the reason why many people are turned off by ads on writing sites. It isn't because we feel that writers shouldn't make money from their books. It's because ads on writers' sites detract from the writers' actual books and give the impression that the authors' books aren't very successful. Most writers who have become wildly successful haven't had ads for extraneous products on their websites. Instead, other sites have advertised the writer's books on their sites. Think HARRY POTTER – J. K. Rowling wrote her amazing books, and the advertisers chased after her. When you go to the HARRY POTTER site, you aren't met with any ads whatsoever. I think when writers' websites have too many ads, the writers are less likely to sell their books because it makes the books seem inferior and the writers desperate, and I think writers should be able to make money from their books. Seriously, what's the difference between selling steampunk lawnmowers in person or selling stampunk lawnmowers on a writer's website? I'm not saying that writing careers need to be "pure" or "art for art's sake". I'm saying I'd rather pay more for a product, money directly into the hands of the writer, than have to view extraneous obnoxious advertising noise. That's the kind of experience for which I'm willing to pay money.
Putting ads on a website isn't the same thing as putting them on a blog.
A blog costs the blogger nothing, therefore, there's no reason a reader should feel inclined to back off the ad blocker.
With a forum, like Absolute Write, where the Admin has specifically asked people to refrain from using ad blockers because it affects the maintenance of the site, I don't use the ad block.
Two different things.
I could totally go for an orange Space Monkeys t-shirt.
Basically, if you don't have to pay an upfront fee (for instance, to read a blog or view a website) you should expect and respect ads. Otherwise, I agree with Nathan, that's the same as piracy.
Ads, especially ugly, cheesy or irrelevant ones, detract from art. I'd rather buy a tv show and watch ad-free than watch broadcast television and sit through a bunch of lame commercials.
One reason I fear the drive to make all books $.99 or free is that it will force writers to seek income from their books by placing ads in them, just as there are ads in magazines and newspapers. Not the end of the world, but I'd frankly rather read an ad-free $10 book than a $1 book with ads.
All too often, a person who complains the most about the ads in art is also a person who doesn't want to spend any money on a book, blog or show. Some consumers want it both ways. Valuable content that is offered for free, because the artist is their slave, who has no right to pay the mortgage.
Tara Maya
The Unfinished Song: Initiate
Conmergence: An Anthology of Speculative Fiction
I think the idea of a writer's blog (and even a website that you have to pay for) is that it exists as a means to get a following with the (let's be frank) hope that people will buy your book.
In exchange for the reader's attention to you (which you hope will result in the purchase of your book or at least be a collective stat to mention, if significant enough, in a query letter), you provide something. Entertainment. Writing advice. Publishing advice. Something.
That's the bargained for exchange. That's the implicit contract between the blogger and the reader. The blogger isn't getting nothing. Far from it.
I blog something of value. You buy my book. But not someone else's lawnmowers.
Tara Maya said, "All too often, a person who complains the most about the ads in art is also a person who doesn't want to spend any money on a book, blog or show. Some consumers want it both ways. Valuable content that is offered for free, because the artist is their slave, who has no right to pay the mortgage."
Do you have statistics to back that up? Most people I know who don't like ads buy expensive books. Most people I know who put lots of ads on their website prefer bargains and cheap stuff, which is the reason they purchase the cheapest website packages which automatically include ads.
I'm not a great fan of ads on blogs. On my Frogs Are Green blog (environmental blog I write with a friend), we've resisted advertising. I guess we find it kind of tacky and distracting. I really dislike the pop ups on some popular blogs that you have to close before you can read content. We do have a donate button and once in a while someone donates money and we sell frog t-shirts and posters(through Cafe Press).
I definitely could see doing Amazon's program, ie making a bit of money if someone clicks through and buys a book–haven't figured it out how to do that yet.