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Seven Tips on How to Build a Following Online

November 22, 2010 by Nathan Bransford 85 Comments

1. Be consistent. We are all creatures of online habit, and if you are hoping to build traffic and a regular audience, it’s essential to worm your way into people’s routines (much harder than actually getting them to like you!). And in order to do this, it’s important to have a posting frequency that your audience knows and expects. Whether you blog/Tweet/Tumble once a day, five times a day, or once a week (but not less than that), know thy social media schedule and keep it holy.

2. Reach out and comment someone. The best way to build traffic is to be noticed. Pick a few well-trafficked blogs and/or Forums, become a fixture, get to know the regulars, write witty comments, and try to attract people naturally your way. The more you invest in other people, and I mean genuinely invest in them, the more they’ll be willing to return the favor. Better yet, you might even make some wonderful real-life friends.

3. Take the long view. A following is not built overnight. When impatience enters the picture there’s a temptation to be overly controversial, which is a good short-term way of getting traffic, but damaging in the long term. If you make everyone mad people will definitely stop by, but chances are they won’t be back.

4. Find your niche. The Internet abhors a vacuum, and it’s important to think about what unique information or perspective you will provide. Be as unique and interesting as possible, and make yourself stand out from the pack.

5. Short paragraphs. There are few things less inviting than a massive wall of text. Twitter forces you to be brief, but everywhere else make your paragraphs short and punchy.

6. SEO. SEO stands for Search Engine Optimization. Think about your post titles and imagine what someone would Google if they wanted to know about the topic you’re talking about. The more links you receive from other sources the higher your search results, and the more natural traffic you’ll receive.

7. Be selfless. It’s not about you, it’s about your readers and followers. Think about what you are providing them and deliver the goods.

Filed Under: Book Marketing, Social Media Tagged With: How to Promote a Book, Social Media, Twitter

Reader Interactions

Comments

  1. Anne R. Allen says

    November 22, 2010 at 10:02 pm

    Anon 10:32–I was talking about apologizing for not blogging–not apologizing for a mistake. We all do that from time to time and should own up.

    Reply
  2. Heidi C. Vlach says

    November 22, 2010 at 10:17 pm

    Good advice. I'm going to work on titling my posts better — because whimsical mental tangents sure do amuse me, but I can't imagine they're very helpful for search indexing.

    Reply
  3. J.M. Lacey says

    November 22, 2010 at 10:28 pm

    Nathan,

    You're right on with your tips. Thanks for sharing with us! Blogging is still marketing, and that takes time, consistency, and understanding your target audience.

    Reply
  4. Mike says

    November 22, 2010 at 10:33 pm

    It's true. I do print and web design all day long and am regularly confounded by how many people have no strategy when it comes to social marketing. I find most have better results if they set aside a certain block of time each day to either get their message out or support others.

    It also doesn't hurt to contact professionals, if that is at all possible, as this stuff is in constant flux.

    Reply
  5. Scooter Carlyle says

    November 22, 2010 at 10:34 pm

    I know I'm no poster child for what to do online, but I do know I have un-followed people for the following reasons:

    1. Megalomania.
    2. Snarky words. Constantly. Nearly every post.
    3. I agree with Terry Odell that it's inappropriate to post an advertisement as a comment.

    Reply
  6. Carson Lee says

    November 22, 2010 at 10:41 pm

    "Walls of text": on my blog, I sometimes put spaces between paragraphs and then when I click "publish" — it comes out without the spaces. Some Internet hidden force or something closes up my spaces which had created read-able islands of text and makes the islands back into a wall.
    It's like — "May the force be with you," and the Force IS with me, and it's f—–g with my paragraphs…!?! is there a way for me to deal with this?

    Reply
  7. Lucy says

    November 22, 2010 at 10:56 pm

    Great advice. Especially loved the last one. We need more people to be selfless in this world and in the blogosphere.

    Reply
  8. Jay says

    November 22, 2010 at 11:46 pm

    Couple things:

    1) I've learned it's good to have a photo of yourself on the sidebar, or some element on the page that's always there. A photo of your face — not anything extremely goofy or artistic. It lets people know there's a human behind the blog, and it's unique branding.

    2) People should come to your blog for your writing for the most part, not anything else. A robot can set up a contest or do any of the gimmicky stuff that overloads the internet.

    Reply
  9. Binnie says

    November 23, 2010 at 12:33 am

    Thanks for this. I agree with Terry Odell's comment, "don't use someone else's blog to tout your own wares." It's great if they'll do it for you, and the favour should be returned, but tacky in the extreme to impose yourself.

    Reply
  10. JP says

    November 23, 2010 at 12:37 am

    Excellent advice.

    I think it's very important to have patience. Success through writing online, whether it's blogging, publishing content, or owning a website, is a slow and steady climb.

    Perseverance is key.

    Reply
  11. jongibbs says

    November 23, 2010 at 12:38 am

    I had to laugh when I saw #7, I'm giving a two-hour blogging workshop called 'It's not about you.'

    Great post, as always. Thanks for sharing 🙂

    Reply
  12. Natalie Aguirre says

    November 23, 2010 at 1:02 am

    Great advice. Consistency, not posting too long posts, and selflessness are really so important. I never thought of SEO, but if I ever have a blog, I will.

    Reply
  13. The Red Angel says

    November 23, 2010 at 5:31 am

    These are such good tips! Thanks so much, Nathan. 🙂 I'm still a young blogger and though I have gotten quite a few followers, I hope to build up my reputation in the blogosphere and gradually make myself more known to others. I'm going to share this post with one of my friends, who has just started her own blog. 😀

    ~TRA

    https://xtheredangelx.blogspot.com

    Reply
  14. Sharon K. Mayhew says

    November 23, 2010 at 5:35 am

    I think it's about making personal connections…remembering things about your followers and noticing things. If someone is absent for a while, email or fb them to check and see if they are okay. Perhaps they've had some rejections and need to know they matter. Your email might just be the thing to keep them going…

    Reply
  15. Gretchen says

    November 23, 2010 at 5:42 am

    Number five! Could we please broadcast this one to some of my friends who write in the "running blog" genre? Paragraphs, please!!! I only skim because you're my friends, but seriously, no one else is reading that giant block of text. Ugh!

    And number one is, I think, number one for a reason. I really saw my traffic jump when I became a more frequent poster. I know it would help if I was more regular, (which I'm not). It's an area I'm working on and I really hope to come up with at least one regular weekly feature that can be a backbone of my blog. Thanks for the reminder that these things are important!

    Reply
  16. Nicole Zoltack says

    November 23, 2010 at 6:15 am

    I find that commenting on other people's blogs, and by commenting I mean real comments not just one liners, I tend to see my number of followers go up. It's amazing how much my blog has grown since I started to blog religiously M-F and commenting on other blogs.

    Reply
  17. Mira says

    November 23, 2010 at 7:14 am

    This post is worth gold. Terrific advice – very, very helpful.

    Re. #7, I think that is one of the secrets of your enormous popularity, Nathan. You are extremely generous – generous with time, with information and with your followers – and this post is very much an example of that.

    Reply
  18. Steppe says

    November 23, 2010 at 10:20 am

    Publicity is the uberheading.
    Hardcopy verses Digital.
    The mixture is still the same as learned in business schools.
    Novelty – Depth – Familiarity.
    All those elements are present in any successful publicity campaign. A blog is a publicity campaign. The early days are the prototype. If a blog catches fire and draws consistent readers all three elements have to be in play. Depth is the hardest and draws readers back. Can the readers drill down and find value. Here, N,s blog it is synoptic reminders of the key functions of writing with forums to reinforce the absorption-immersion experience. Whatever a person is blogging about even if it is a sub genre of fiction there should be text based summaries and links to key resources to appeal to the authors audience. Accumulating key text summaries is the hardest part. Familiarity means consistency in various functions. Novelty is tough and dangerous unless you have space monkeys that appear on command in the sky when you appear in a distant metropolis and suddenly whip out your secret magic wand and summon your patronus. Balloon boy is a good example of novelty as a publicity stunt gone bad. Lack of any novelty whatsoever is like being a bird on the outside of a flock reacting to the pressure to turn generated by the tighter confines at the center of group.
    In the final analysis publicity is like designing recipes a lot of it has to do with adapting to what is available at the moment.

    The latest amazingly successful publicity campaign I am studying is to get everyone to be submissive enough to accept full cavity searches before flying on any public aircraft as a noble sacrifice to our gallant war effort to protect Grandma's house from the big bad wolf.
    So far the campaign is right on track.

    … just kidding! I hope.
    Anybody need a few million frequent flyer miles.
    Mo Mas, No Mas, No Mas!!!

    Reply
  19. wendy says

    November 23, 2010 at 11:14 am

    Here here, Mira. I agree Nathan's generousity is what makes this blog such a fun place to visit – and his people skills and intelligence.

    Those seven tips are spot on, I think, but I'm doing none of them. *looks shame-faced*
    I think I'd rather visit other blogs and comment.

    Reply
  20. Hillsy says

    November 23, 2010 at 11:43 am

    J T Shea:

    The rest of the time I'm practically genocidal, tinkering with some old radio equipment and a dustbin lid trying to send out a message to some Hate-Filled, militaristic, alien race to choose the Earth as their next conquest.

    If I was merely misanthropic all the time I'd probably end up adding to the clamouring masses talking to themselves on the internet in the vain hope someone will listen in.

    This is all jealousy, of course – I'd love to be able to blog

    Reply
  21. The Good Wifehold says

    November 23, 2010 at 1:25 pm

    Suggestion for Pheonix… as a writer why not write a story with chatacters… I guess the equivalent of a soap opera???

    Wouldn't that be a good showcase for a fiction writer?

    TGW
    http://www.thegoodwifehold.blogspot.com
    (And yes… shameless touting)

    Reply
  22. The Good Wifehold says

    November 23, 2010 at 1:26 pm

    (oops characters)

    Reply
  23. Mrs. DeRaps says

    November 23, 2010 at 4:36 pm

    I agree with what you're saying here. But, I do think that readers of your blog should be able to get a sense of the reader behind the books. On the blogs I follow closely, I feel like I know the reader who's writing the reviews. I identify with them somehow or care about them. And that's why I go back and trust their recommendations.

    Thanks for the advice!

    Reply
  24. Laurie Boris says

    November 23, 2010 at 5:25 pm

    These are great tips, Nathan, thank you! I'm starting to build a presence and this reminds me to be slow and steady. I really like Terry Odell's comment about not touting your own wares on someone else's comment threat. That's just rude. As someone I once worked with in advertising said, "buy your own media space."

    Reply
  25. J.W. Thompson says

    November 24, 2010 at 4:01 pm

    Great advice

    JW Thompson

    https://wp.me/pIVGG-1q

    Reply
  26. Moses Siregar III says

    November 24, 2010 at 7:21 pm

    Awesome.

    That is all.

    Reply
  27. Heidi says

    November 26, 2010 at 5:10 am

    Another tip is to "pay it forward:" blog about the blogs you follow. I did this recently, and:
    1. It gave me an instant post topic, because
    2. I'm happy to promote things/sites/people that I like,
    3. The other bloggers are appreciative, and will stop by to read your post. (It helps to send them a quick email letting them know of your patronage.)
    Good Luck and happy blogging!

    Reply
  28. Marjorie says

    November 27, 2010 at 8:27 pm

    I attracted a huge following by being a kook. Sure, people got an impression, but who cares. I can morph and code switch at the drop of a hat.
    My comments are my brand of cutting edge performance art, and I was noticed by many who were on a kook watch.
    Many readers wrote, "I get you." And they were the ones who loved my blogs. The others thought me "batsh*t" and blocked me… but I'm still here.
    It's my joke and my fun and I get the last laugh.

    Reply
  29. Holli says

    December 7, 2010 at 12:52 am

    I can't do anything on a routine, so number one is out, but other than that, great advice for me. I follow most of it already, but a nice refresher and a new tip or two.

    You apparently practice what you preach as evidenced by the number of comments on your blog- people read what you write. Success achieved.

    Holli Castillo
    Gumbo Justice
    Jambalaya Justice coming 2011

    Reply
  30. KSCollier says

    January 7, 2011 at 4:54 am

    Thanks for the awesome advice. You are usually "right on," and that's why I love reading your blog. However, what are the odds that your comment is even noticed, as there are so many comments.
    I've recommended many writers' follow your blog because of your great advice.
    Twitter, blogging and facebook can take a lot of time from writing, but platforming is a must. Go get 'em fellow writers. Happy New Year!!

    Reply
  31. euclid says

    March 29, 2011 at 8:11 am

    My blogs tend to be short and funny – not usually informative at all.

    I have 12 followers.

    Yours is massively informative, with the humor dial turned well down. You have over 5,000 followers.

    I wonder if there's a lesson to be learned there!

    Reply
  32. Writeous says

    March 30, 2011 at 7:29 pm

    I only THOUGHTI knew what blogging is.

    Reply
  33. Anonymous says

    August 18, 2011 at 7:13 am

    @ euclid: O RLY? ^_^

    I tend to disagree about the "humor dial being turned down."

    Not too many bloggers I've seen can so deftly make an informative point about query letters…in a MadLib.

    NB: Mr. Bransford's initials are the same as the Latin expression for "note well." 🙂

    Word verif: "Agizes." Seems like TwitterSpeak for "agonizes" or even "antagonizes." I think the captcha has caught a bit of Misanthrope's Complaint. 😉

    Reply
  34. Jagoda says

    December 16, 2012 at 3:34 am

    This is really good advice, Nathan. As someone new to the blogosphere and a little social media shy (didn't grow up with it, you know so it's like visiting a foreign country), I'll take all the helpful advice I can find.

    Reply
  35. Tommy Mann says

    January 8, 2013 at 1:20 pm

    This is all very good advice. I stopped using some of my social media because I just couldn't do it consistently. There are some pages on FB and Twitter that will post hung ho for 3 days then stop for 2 months, then repeat. I decided to focus on just FB and Twitter plus my blog, and do those consistently.

    Tommy Mann Ministries

    Reply
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Hi, I’m Nathan. I’m the author of How to Write a Novel and the Jacob Wonderbar series, which was published by Penguin. I used to be a literary agent at Curtis Brown Ltd. and I’m dedicated to helping authors achieve their dreams. Let me help you with your book!

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