Judging from the comments section of yesterday’s post, it seems that we’re all in agreement that some sort of web presence is necessary for published and unpublished authors alike.
But how much of a web presence is ideal? How much time should an author be devoting to their site? And how much of a difference-maker is it?
I know authors who are incredibly busy, who have day jobs in addition to successful writing careers, and time for book promotion is markedly limited given that they also have to, you know, write books. So what should they be doing with the limited time they have to promote their books? Is blogging and/or working on a website the most effective use of that time?
And, ultimately, does blogging sell books? Are there authors out there who have made “the leap” because of their blog? Or do successful books drive successful blogs? Is the time it takes to build a successful blog worth it?
Really looking forward to this discussion.