Make no mistake about it: the last week of February 2007 will go down in the history books as the Week of the Dueling Widgets From Big Publishing Companies Who Are Catching On to That Whole Technology Thing*. Write it down. You heard it here first.
Hoping that their books will go viral, HarperCollins and Random House have designed widgets so you too can list your favorite books on your website. The widgets have searchable features, page scrolls and, of course, a link to buy the book. No word yet on plans to make the widgets smell like paper.
What do you think? Which publisher wins the first Battle of the Dueling Widgets From Big Publishing Companies Who Are Catching On to That Whole Technology Thing?
*I kid the Big Publishing Companies. They caught on to technology a long time ago. Why, just look at the printing press. Way ahead of its time.